How do you transform new recruits with no experience into top salespeople in just 3 months?

First National Bank and meta-morphose have the answer. Read on...

"meta-morphose's sales training has had a major and lasting impact on the performance of this team."
Daniel Hatfield of Joint Ventures & Partnerships

The Challenge

One of South Africa's oldest and most respected banks, First National Bank, faced exactly this challenge when it launched a unique home loan package - the first in the country to be sold through a call centre.

Realising the key to a long and successful venture was the recruitment and sales training of the best staff possible; First National Bank (FNB) knew they required a fresh approach to an old problem.

The Solution

After considering many options, First National Bank chose meta-morphose International, selecting high calibre individuals from their rigorous assessment process, who then received meta-morphose's award winning training, coaching and support - all of which set meta-morphose apart from typical recruitment agencies.

meta-morphose worked closely with FNB to understand the requirements specific to their business, then set out to attract top quality candidates. Utilising a unique selection and assessment process that includes telephone screening, group dynamic exercises, simulated presentations, one to one interviews and psychometric evaluations, meta-morphose chose only those candidates most suited to the specific sales role required by FNB.

Initially three candidates were taken on, receiving award winning sales training and ongoing coaching and support from meta-morphose to ensure their potential was fully realised as quickly as possible.

The impact of sales training

The results have had an instant impact. Commenting on the success of the meta-morphose candidates, Daniel Hatfield of Joint Ventures & Partnerships said "To date it has been a huge success and meta-morphose's sales training has had a major and lasting impact on the performance of this team over other similar call centres in the bank. Further credit must be given to meta-morphose as 2 of the candidates placed through their recruitment processes are by a significant margin the top salespeople on the team."

With the team's sales performance taking the lead over other teams in the bank, First National had no hesitation in placing 7 current team members on the meta-morphose sales training course. Daniel Hatfield added that "Due to the success of this team and the project as a whole, we are in the process of recruiting and training another 8 salespeople through the meta-morphose process".

Peter Gilbert, CEO of meta-morphose SA said, "Although FNB are one of the most innovative retail banks in South Africa, it took some courage to break new ground by using a unique solution - placing real sales talent into a call centre environment. Of course once they bought into the meta-morphose process, First National Bank began reaping the rewards instantly."